Zero self-awareness...

I was in a bar the other night...

When I was waiting to get served, there was a guy chatting to a woman.

I was trying to work out if they knew each other, on a date, or had just met.

It soon became clear he'd only just approached her.

The thing I noticed, above all else, was the fact that he was blind drunk.

He kept leaning in.

Shouting in her ear.

Making impassioned, alcohol fuelled points.

They couldn't have been more out of sync.

Her face said it all...she couldn't wait to get away.

He kept leaning in, far too close, trying to grab her hand or touch her arm.

She kept pulling away.

She tried making her getaway but he was literally begging to buy her a drink.

It was painful to watch.

He had zero self awareness.

And seemed completely blind to her body language, her facial expressions...her complete lack of interest.

She even had to wipe her face a few times as a result of his uncontrollable saliva...a by-product of his ranting!

She eventually made her excuses and left.

I looked over and he just shrugged, grabbed his beer and carried on with his evening.

It might sound extreme, but this is exactly what happens when sellers push product, pitch slap, run poor meetings, or steamroll prospects through demos which are, by & large, completely irrelevant.

Read your buyers.

Their body language and facial expressions will tell you all you need to know.