These days I pretty much glaze over every time I receive a cold email or LinkedIn message...
They're all different shades of grey.
My brain is on auto-pilot in dismissing them.
But I never get any phone calls.
Aside from some dodgy scammers or a guy trying to chat to me about some random survey.
It's amazing - the amount of posts on this platform talking about cold calling strategies, techniques & tips...yet hardly anyone does it.
Why?
Probably because knowing something intellectually & doing it are two very different skillsets.
Salespeople who have a fear of the phone are like jockeys who are afraid of horses.
Saddle up and ride - yes you'll fall off & get trampled on at first. But you'll get better.
- Weird how this post has just turned into a jockey analogy - well it is 5:50pm, brain is fried, and ironically I just finished a cold calling session with a client.
If you're serious about upskilling your phone game - DM me.
I have a bit of time before Christmas to work with a couple of new coaching clients.
I could just make you the Frankie Dettori of prospecting (*may as well finish on the jockey analogy).
