Check this out for a sales maths equation -
Unsolicited email + cold call = warm call
Really?
....
I beg to differ.
The reality is - cold calls are only as cold as the person making them - their skills, and how they feel about them.
Give me a red hot salesperson and there's nothing cold about their calls.
Needing an initial email to use as a 'crutch' in a cold call simply demonstrates a lack of skill & competency in how to open up and deliver a successful opening call.
People hate receiving cold calls?
No they don't - they hate receiving bad ones.
I tell you what they do hate...a poor email and then a bad call.
So, just make sure your calls are on point and as good as they can be.
And if you're still struggling DM me.
