Simple Maths --+ right?

Check this out for a sales maths equation -

Unsolicited email + cold call = warm call

Really?

....

I beg to differ.

The reality is - cold calls are only as cold as the person making them - their skills, and how they feel about them.

Give me a red hot salesperson and there's nothing cold about their calls.

Needing an initial email to use as a 'crutch' in a cold call simply demonstrates a lack of skill & competency in how to open up and deliver a successful opening call.

People hate receiving cold calls?

No they don't - they hate receiving bad ones.

I tell you what they do hate...a poor email and then a bad call.

So, just make sure your calls are on point and as good as they can be.

And if you're still struggling DM me.